The Presidential Brief
Florida mobile LED strategy and field reports.
What we learn deploying LED trucks across 13 Florida markets — distilled for media buyers, marketing directors, campaign managers, and brand owners.
Latest · Comparison
Mobile billboards vs. static billboards: which wins in Florida?
Static boards anchor a single intersection. Mobile LED trucks chase your customer across the metro. Here is when each one wins, and the math behind it.
· 6 min read
Comparison
Mobile billboards vs. Meta ads: where to put the next $10,000
Meta CPMs are up 73% since 2021. Mobile LED truck CPMs have not moved. Here is the budget-reallocation framework Florida brands are using right now.
· 7 min
Calendar
The 2026 Florida event marketing calendar (for media buyers)
Every Florida event that moves serious foot traffic in 2026 — with the impression windows, the surge weeks, and the lead times you need to book.
· 9 min
Vertical Guide
Florida political campaign advertising laws (and where mobile LED fits)
Disclaimer rules, contribution reporting, polling-place restrictions, and the underused channel candidates use in the final 90 days.
· 8 min
Vertical Guide
Dispensary advertising in Florida: what is restricted and what works
Meta will not run your ads. Google flags you. Static billboards reject the category. Here is the regulated-industry playbook for Florida dispensaries and medical cannabis brands.
· 7 min
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