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New York City, NY · Luxury retail and tourism

SoHo mobile LED billboard advertising.

SoHo — the luxury retail and tourism that New York City buyers see when they look up from their phones.

The neighborhood

SoHo is one of New York City's highest-impression corridors. Built around luxury retail and tourism, it draws the daily mix of global finance and media professionals, residents, and visitors that make New York City the Manhattan's pacing market. Our LED-truck loops through SoHo are timed to the rhythm of the district — lunch, after-work, weekend evenings — and engineered to put a 16-foot motion screen in front of the same eyeballs four to six times per shift.

Routes we run in SoHo

  • SoHo core perimeter loop, timed to lunch and after-work windows
  • SoHo → adjacent commercial corridor for cross-traffic exposure
  • New York City downtown spine pass-through to amplify reach beyond SoHo
  • Weekend / event-day surge route around SoHo entertainment venues

Other New York City neighborhoods

Book a truck for SoHo.

Tell us your market, dates, and goal — you'll have a quote within one business day.

FAQ

SoHo mobile billboard questions.

What's the best time to run an LED truck in SoHo, New York City?

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Weekday lunch (11:30am–1:30pm) and after-work (5–8pm) windows capture peak foot traffic in SoHo. Weekend daytime hits brunch and retail crowds. We build the day-part schedule around your campaign goal and New York City traffic data.

Can a mobile billboard truck park in SoHo?

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Stationary parking in SoHo is permit-dependent. We coordinate with New York City permitting and SoHo property owners for stationary deployments, and run slow-roll loops where stationary isn't permitted. Either way, your campaign runs — we handle the legal side.

How does an LED truck campaign in SoHo compare to digital advertising?

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In SoHo, a single 6-hour LED truck shift generates 40,000–80,000 modeled impressions in a high-density corridor — at a CPM that beats most Meta and Google placements once you factor in global finance and media buyer behavior and ad-fatigue. You also get a physical asset people photograph and post organically.

Real moments from the fleet